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The Landing Page is where first impressions are made. With users spending an average of 10-20 seconds viewing your web page, this page is the key to keeping your current and future patients engaged.
Your landing page should include just 4 basic sections to keep users focused and engaged.
Introduce your brand with a memorable image, looped video, or stunning product photo. Including a value proposition and short description will define your brand message.
Prompts your patients to explore and take action on your web store.
Offer subscription services, promotions, and coupon codes to increase visitor engagement.
Explaining your skin care mantra and philosophy helps to build patient confidence and conversion.
Your Landing Page may include additional sections beyond the recommended four sections.
You shouldn’t overload your landing page, but adding in one or two of these below sections can increase visitor engagement.
Communicate new products or sales.
Allow your patients to see who they are buying from. Perhaps they will recognize familiar faces!
Show off your top sellers, staff favorites, or patient favorites.
Social proof is important for establishing your brand. Patients want to hear what verified users of your products and services have to say.
An About Us page is a great way to share information with your patients about your practice and products.
The About Us page is added to your main navigation menu as a separate page. Here you can share information about the doctors and staff in your clinic, your products, history, certifications/awards, and more.
You can also include images or photographs of your staff, practice building, or product group shots.
Abandoned Cart Recovery allows you to send reminder emails to your patients when products have been forgotten in their cart.
If a patient is logged in, or enters an email address, their Cart is then “captured”. If an email is entered and products are left in the cart, your web store will start sending automated emails to your patient with a clickable link to access their Cart and complete their purchase.
This feature has a built-in reporting system that allows you to track Carts that can be recovered, carts that have been recovered, as well as revenue from Abandoned Carts that have been recovered.
Automated Follow Up Emails are a great way to communicate valuable information with your patients after a purchase.
After a patient completes a purchase for a specific product, you can send them a customized follow up email. This can include detailed information about the product, usage instructions, skin types, before and after photos, links to other products to compliment the one they purchased, and contact information for questions or concerns.
This is a great way to offer exclusive coupon codes that can only be seen by patients who purchase that particular product. For example, if a patient purchases a cleanser that pairs well with a certain moisturizer, you can provide a coupon code within that email that will grant a discount on that moisturizer.
You can also add your social media links, as well as information about treatments or upcoming promotions.
This mega menu is a great way to help your patients find products to match their unique skin care needs.
To add this feature to your store, we will need you to provide a list of categories and which products you would like to appear in each category. From there, we will set up your Skin Types & Concerns categories in the form of drop down menus on your site. This will allow your patients to easily locate the products they need through filtering.
The “Personalize Your Skin Care” Quiz offers patients a chance to build a skin care routine based on your professional recommendations.
The quiz cuts out the guesswork for new patients introduced to your brand. With a few common questions related to their skin care routine and goals, this quiz points a new user to the appropriate skin care regimen.
Once completed, patients will be shown a list of products based on the completed quiz. There will be the option to purchase recommended products individually, or add them all to the cart.
Promote your in-office or virtual events on your web store.
List promotional products, bundles, and services on your web store to pair with events that you may be hosting. This can include gift certificates for in-office use, special sales on products, service and procedure packages, and more!
We can also provide social media graphics, as well as web store images to promote your event and boost your sales.
Allow your patients to reach out using a simple online form on your web store with questions regarding specific products or services you offer.
The Product Questions form will be built into your web store and made accessible through a link in your site’s main navigation. It will lead patients to a separate page where they can input their contact information and ask their question.
The form is set up to email whoever you choose when a question is asked.
Custom Design Options are available for those who wish to use custom backgrounds, custom fonts, and maintain your brand.
There are many options available to those who wish to fully customize the design of their web store. These range from background color changes, custom fonts beyond our library, unique hero image displays, widgets, and more.
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